Our Funding Approach: Supporting First Responders Differently

At For The First, we’re committed to supporting First Responders in a way that sets us apart from traditional benefit organizations. While many organizations operate as nonprofits, we’ve chosen to take a different path. We operate as a for-profit company, but our mission remains the same: to provide valuable resources and assistance to First Responders and their families.

Understanding the Complexity: First Responders at Heart

Many of our team members are First Responders themselves or have lived alongside First Responders. They understand the complexities and frustrations that often come with seeking resources and assistance from non-profit organizations. This is not a critique of the valuable work these organizations do, it’s simply a recognition that the bureaucracy, often imposed for tax purposes, can lead to a lengthy and frustrating process. This can be especially challenging for individuals or families in urgent need of support.

Flexibility for Urgent Assistance: A For-Profit Model

Operating as a for-profit company grants us greater freedom and flexibility compared to our non-profit counterparts. This flexibility enables us to provide urgent financial resources to First Responders and their families quickly and efficiently.

Funding Through Gear Sales: Empowering Our Mission

We fund all our sponsored First Responders and First Families through the sale of our gear. Our dedicated team works tirelessly to ensure we offer the fastest and best resources to the individuals and families we sponsor. Because of this, we believe that those who support our mission and contribute to our growth deserve appropriate compensation, and are provided that compensation as salaried members of our team.

Transparency in Our Financials: Keeping Our Community Informed

At the end of each calendar month, we publish our revenue and earnings. This commitment to transparency allows our community to see exactly how we allocate our resources. We disclose the percentage we will be using for sponsoring individuals and families in the following month. The remaining funds are used to fairly compensate our team and meet the essential operational needs of the company.

Our Current and Future Commitment: Supporting First Responders

As of our inception in October 2023, we allocate 30% of all revenue to support our sponsored First Responders and First Families. Our goal for 2024 is to grow substantially and dedicate between 60-70% of our financial assets to these important causes.

Join Us in Making a Difference: Get Involved

If you want to show your support for our mission and the First Responders we stand by, explore our store page and grab some of our great gear. Stay connected with us on social media using the links below to keep up with our growth and the incredible stories of the First Responders and First Families we are privileged to help. Together, we’re making a meaningful difference for those who serve our communities with unwavering dedication.

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